The fail-proof formula to writing a book that will grow your business
Tested on 100+ entrepreneurs
Here's what you'll walk away with in just one day...
In this strategic, one-day event, our expert speakers will teach you the step-by-step formula that takes you from no idea to a printed book that will grow your business.
This event is for you:
And especially if you’re ready to:
Now it's your turn!
Writing a book is one of the fastest ways to become recognised as an industry leader
In 2020 there will be one billion entrepreneurs around the world.
What does this mean for you? There are thousands, if not millions, of people offering the exact same services as you and marketing them in the exact same way as you.
So how can you stand out from the noise?
Become a published author.
A published book earns you instant credibility and establishes you as a leader in your industry. While anyone can bluff their way through a blog post, the media, potential clients and potential partners all recognise that you need knowledge and real-world experience to write a book, and will consider you an expert once you’re published.
And once you achieve this status, you can expect the opportunities that come with being an expert...
What sort of opportunities? After collecting over 700 data points from surveys with successful entrepreneurs-turned-authors, here's what we found:
Having helped over 100 entrepreneurs turn their knowledge and experience into published books, we know that authors earn more money, attract amazing opportunities, have more fun and make a difference in the world.
'We’d experienced good growth in the business. Our client numbers have been good and our team kept growing. But after four years of working on the business, I still didn’t have the reach that I wanted, and I didn’t have any idea about how to make the type of impact that I wanted to. I realised that we were spending so much time getting new clients all the time - although our client numbers were growing, it seemed like an endless process. And I wanted to be able to do so much more.
I figured out how when I wrote my book, Get Well Stay Well: Reclaim Your Health and Get Back to Living. Since releasing my book, I’ve been featured on the Channel 9 Today Show, multiple radio stations around the country, over a dozen articles in major publications like Good Health, Well Being and Nature and Health magazine.
AND I’ve even been interviewed as an industry expert and made the cover of Wellspring magazine, talking about how I’m shaking up the natural health industry.
Since releasing my book and being in the media regularly, our new clients have increased by 30%. And the people we get through our door are way more likely to invest in a long-term health. Most of our clients now opt for our 26-week health transformation programs, rather than session to session care.
Not only does that significantly improve our bottom line, it means we’ve gone from being a practice that helps people to fix health problems, to be able to really help them transform their lives.'
And it all starts with writing a book.
But there’s a catch…
Simply having a book isn't enough
Here's the uncomfortable truth...
Not all entrepreneurs who write books experience this success.
Sure, some become media darlings, fly to Necker Island to hang out with Richard Branson, put eager clients on a 12-month waiting list and create an incredible lifestyle.
But others spend months or years writing the perfect book and pay thousands of dollars to put it into print and see no result at all.
Why is that?
Because simply having a book isn’t enough anymore.
Every day we’re overwhelmed by an increasing onslaught of information: emails, status updates, tweets, direct mail, billboards, TV and radio advertising and more – all with some shiny offer that we can get for a special price for a limited time only!
What does this mean? Our BS meters are up. We spend more time looking for a reason not to buy than considering why we should buy.
And writing 'just another book' only adds to the noise.
This is why your book needs to be the right one.
The right book builds relationships, educates your target market, nurtures leads and showcases your expertise. Above all, it's enjoyable and easy to read.
Why is this 'above all'? Because we do business with those we know, like and trust, and writing a book that your readers loves gives them a chance to know like and trust you.
'Franchisee Success was a success from the get go – I was earning more money, I had time to enjoy the things I loved doing, and I had a freshly written book all ready to go to the printers. But, something was stopping me. Something was just not quite right. It didn’t feel stable nor did it feel sustainable.
While I had a product, I didn’t have a method for how I created high performance franchisees. While I had content, I didn’t really have a book. So I set about writing the six steps of the three stages that, when implemented, the franchisee could see in as little as five minutes as the business was on track.
I have now released my new and revised book, Upsize Your Profits, a version that I’m very happy with and it’s one that I know my target market want and need. It has been picked up by Amazon, Barnes and Noble, Fish Pond and Foils. The end result was $75,000 of new work with three new franchisors that I’d never worked with before.’
So what does the right book look like?
The right book is backed by a strategy. These books are informed by your business goals, and then every decision you make – your idea, content, design and marketing – is informed by those goals to help you achieve them.
The right book zones in on your target market’s desires. These books are structured and presented around what gives the most value to your readers while directing them back to your core business – these are the books that fly off the shelves and lead to a highly targeted influx of new enquiries and business.
And the right book is based on the role you want to take in your industry. The content is crafted based on whether you want to lead a movement, disrupt your industry or change lives, which positions you for media appearances, speaking engagements and influential partnerships that will empower you to achieve that.
Ultimately, the right book isn’t just about the book – it’s about your business, your market and your brand, and how these three elements work together to position you as an industry leader.
As you can see, the right book draws in your target market, positions you an expert and gives you the power to charge the rates you want.
How do you do it?
By addressing the three elements of the Author Happiness Trifecta.
The Author Happiness Trifecta
The Author Happiness Trifecta ensures you don't write a book that doesn't get read, but one that delivers massive value, that turns readers into clients, that paves the way for lucrative opportunities and partnerships, and that ultimately grows your business.
To hit the trifecta, you need to:
Choose a bestselling idea
The right idea makes everything else easier - writing, publishing and marketing. Get it wrong, and you've set yourself up to fail.
Create a premium product
If your book looks cheap and amateurish, what is that saying about your business? To position yourself as a premium service provider, you need a premium product.
Leverage the hell out of it!
Just having a book, even a great one, isn't enough. You need to work it. It's only then that you'll experience the true power of publishing.
This trifecta is how we empower entrepreneurs not just to write their books, but to write books they are proud of - books that establish them as thought leaders, lead to highly paid speaking opportunities, draw in new clients and grow their businesses exponentially!
Short cut your journey from Entrepreneur to Author
Get your early bird ticket from just $99!
Saturday August 25 | Melbourne CBD | 8:30am - 1pm
Meet your host
Jacqui Pretty, Founder of Grammar Factory and author of Book Blueprint
Jacqui Pretty is the Founder of Grammar Factory, a publishing company that turns entrepreneurs into authors, and the multi-award winning, Amazon bestselling author of Book Blueprint: How any entrepreneur can write an awesome book.
She and her team have worked with over 100 authors across the fields of business, finance, health and wellness, travel, marketing, property, hospitality, personal development and more.
Jacqui has been invited to speak as a writing and publishing expert by The Entourage, Australia’s largest educator and community of entrepreneurs, and the Key Person of Influence program, dubbed 'The world's leading personal brand accelerator' by the Huffington Post. Her 'Book Blueprint' system was named one of Australian Anthill’s Smart 100 innovations, and she has been featured on Business Insider, Flying Solo, Addicted2Success, MarketingProfs and more.
Still not convinced? See what some of our entrepreneur-authors have to say
I handed the head of workers comp for a very large insurance company my book, and I could see he was really impressed. As he started asking me questions, I could see his level of interest increasing and increasing. So I pitched him with this, “How about you actually buy my book? And you pay for the printing and in return I will give you some access to some high quality product from my online Hire to Fire toolkit, complimentary for all of your small business clients. And they can upgrade if they want and I will do twelve key note presentations for you."
He loved the idea and he wants 50,000 books! Off this deal, we will earn half a million dollars. Not bad for a freshly printed book that I’ve any had in my hands for a couple of weeks!
Today my book has reached #1 in the Careers section on Amazon Australia, #13 in Amazon UK and #26 on Amazon.com. I’ve had several radio interviews about the book and have had my news articles published in 15 News Local papers across NSW and also in the CareerOne special lift-out in The Courier Mail in Queensland. I’ve been approached to coach numerous new clients and have formed partnerships with executive recruiters and an international HR solutions training business. My book landing page generates sales almost every day and I’m delighted with the outcome.
Since I published my book I have found that my target audience actually understand what I deliver and it has given me a lot more credibility and reach. I am getting more referrals from professionals advising their clients that they should meet with me. I have engaged with CPA Australia who is looking at involving me with their discussion groups within the CPA member base. Overall business has picked up and people are engaging me for what I want to assist them for rather than being seen as a generalist professional advisor.
Before I wrote my book I was a solo entrepreneur. Now that I’m a published author I employ staff and can access media and partnership opportunities that would have been harder to otherwise obtain without being published. I am now blogging for property and finance related online and print magazines regularly and doing media and radio interviews. My media contributions include Australian Property Investor magazine, Property Observer online, Real Estate Talk radio , Smart Property Investment magazine, RealEstate.com.au, The New Daily, 4Bc News talk and Curtin FM radio.
If you're still waiting for a sign, here it is...
Only 3% of people who want to write a book actually do it.
Become one of them.
We’ve helped over 100 entrepreneurs write books, and their business areas have ranged from business consulting and financial planning all the way through to life coaching and Tantra. We even did a book on how to travel with your pet!
This has shown us that there’s room in every industry for a book.
But is it a good idea for you?
First, do you want to build your personal brand? In other words, do you want to become the go-to person in your industry? Do you want to get interviewed on podcasts or the Morning Show, published in The Huffington Post and paid to speak at industry events?
If you answered ‘yes’ to any of those questions, then a book can definitely help you get there.
If you also want to build your product brand, a book can be a fantastic tool to get people interested in you and the thinking behind your product, which then creates more interest in your product.
I want to challenge you by asking, when will it be the right time?
As entrepreneurs we know there's never a right time. There's always so much on our plate - deadlines, clients, events, courses, staff and more. There is never a perfect time to take the next step - a time when you can carve out three months to just focus on your next move without interruption.
But, as we've seen from our data, the rewards of making it the right time to write a book are incredible. It's just up to you to take advantage of them.
If you already have a book idea, fantastic! At Entrepreneur to Author you’ll be able to stress-test your idea to make sure it’s the right one – the one that’s going to have the biggest, fastest impact on your business.
Can't wait to see you there ;)
Fantastic - you're in the right place. With your ticket to Entrepreneur to Author, you’ll get instant access to our online resource portal, which is full of webinars, interviews, booklets and the first two chapters of Book Blueprint.
These resources will kick start the idea generation process and put you in a much better position than 90% of wannabe authors who just wing it.
When you're at the event, in the very first presentation we’ll work through a system to trigger an outpouring of ideas you didn't even know you had. And, if that's not enough, we'll then help you whittle down your list to find the top one or two you should be focusing on right now.
Absolutely. We don't work with writers - we work with entrepreneurs.
In fact, we've worked with over 100 entrepreneurs, and only three of them had a writing background. The others were travel agents, accountants, financial planners, naturopaths, life coaches, marketers, personal trainers, HR consultants, business coaches and everything in between.
In fact, one of the published entrepreneurs you’ll be meeting on the day is a tradie who left school at 15!
Because of this, we’ve discovered the most common mistakes and stumbling blocks that entrepreneurs encounter when writing their books – especially if they aren’t writers. And, at Entrepreneur to Author, we’ll be sharing exactly what you should do to not only avoid them, but write an awesome book in the process.
Congratulations – that’s awesome!
About 10% of our clients have already written a book, and they come to us because they want to rework their existing book or even write a new one.
Our question for you is, is your book working for you?
As you know, being an author does open doors, but it has to be the right book leveraged in the right way. So, if you aren't getting the results you want we'd love you to come along - you'll get so much value.
We’ll have experts who can give you ideas on how to effectively leverage your book, along with published entrepreneurs who will be sharing what’s worked for them, and what has made the biggest difference to their businesses.
Take the leap.
Join our 100+ authors