Strategic Publishing Series
The 21-Day Entrepreneur to Author Challenge
What if you could plan your book correctly from the start so it's faster to write, connects better with readers and aligns fully with your business goals?
The 21-Day Entrepreneur to Author Challenge is a 3-week book accelerator that guides you through the strategic decisions and activities that need to be done before writing begins. This is the step most first-time authors miss resulting in books that don't provide an ROI for your business.
Get your book strategy right from the get-go and use your time, effort and resources well.
Limited spots available
“
Some of the best money I have spent recently, I now have some space in my head after unpacking it today and getting the backbone for my book done. Thank you.
Nick Sutherland, Clinical Hypnotherapist
“
I’m feeling really excited about bringing my new book to life and believe this [Book Blueprint] workshop has been crucial in getting me to move forward with this, thank you!
Natasha Vanzetti, Discovery Coach
You can write a brilliant book... but the strategy behind the book is where the money's made.
Becoming a published author can change the entire trajectory of your business. It can position you as the industry expert you are, set you apart from your competition, pre-sell prospects ahead of sales calls, and even act as the foundational IP for an entire ecosystem of products and services.
But... these benefits of authorship DO NOT accrue by accident.
To realize the benefits of authorship and assure a return on your time, effort and resources, there are strategic decisions and activities that need to be put in place well before you start tapping out the text of your book manuscript.
Ignore your book's strategy and you risk writing... or worse, publishing... the wrong book for your business. Even if you write a brilliant book that readers love (and you should definitely do that!), that does not guarantee it will be a book that moves the needle financially for your business.
The good news is, this is a fixable problem. It doesn't require significant time (in fact, you'll ultimately save time); but it does require deliberate thought.
Are you ready to put your strategy hat on and plan the book your business needs?
“
I now have a signposted route to follow and someone who has done it many times before holding my hand...the workshop is a great investment.
Hailey Cavill, Social Entrepreneur
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We did so much, covered such vast terrain in a matter of hours that it was incredible... I found [it] to be both a joy and a strategically brilliant move for my business.
Kim Luret, Women's Empowerment Coach
By the end of this 21-day challenge, you will have nailed the key strategic elements of your book
01. Your Ideal Reader
Clarity about who your book is for and the transformational journey it will take them on.
02. Your Topic and Title
The right book topic, framed correctly and the masterful title it deserves.
03. Your Book Type and Positioning
Decide what type of book yours will be and how it will be positioned in the broader market.
04. Your Book Blueprint
Sketch out you detailed (we're talking DETAILED) outline of every chapter, every topic and every subtopic of your book, so you know exactly what to write every time you sit down at the keyboard.
05. Writing Plan
A customized, practical writing plan that reflects your time constrains, commitments, lifestyle and ambitions. You'll know when you'll have your book written, and how you'll do it.
06. Monetization Strategy
Put your book within the context of your business ecosystem so you're clear about how you'll convert books into dollars.
More than anything else...
The 21-Day Entrepreneur to Author Challenge will give you the confidence that the authorship path ahead of you is possible, sustainable, and valuable and that the time you spend writing and publishing your book will not only be used efficiently, but that in the end, it will be worth it.
The 21-Day Entrepreneur to Author Challenge will set you up for success as an expert author and thought leader. And it's officially open for enrollment.
21-Day Entrepreneur to Author Challenge
Standard
$497
“
Normally it's my job to be pen in hand, butcher's paper at the ready, asking the tough questions to help clients crack through on their strategies. I was certainly on the receiving end today - which was simply karma! So we now have a book structure into which can be poured all of my musings!
Rob Nankervis, Executive Coach
“
Some of the best money I have spent recently, I now have some space in my head after unpacking it today and getting the backbone for my book done. Thank you.
Nick Sutherland, Clinical Hypnotherapist
What to Expect of the 21-Day Entrepreneur to Author Challenge
Pre-Work: E2A Business Strategy Aligment
Before you get into planning your book itself, we need to align your book strategy with your business goals
Masterclass #1: Strategy and Positioning [May 1, 2023]
Our first masterclass focuses on the important strategic decisions and activities that need to be made at the beginning of your entrepreneur-to-author journey
Masterclass #2: Book Blueprint (Part 1) - Big-Picture Brainstorming [May 8, 2023]
Our second masterclass begins the process of developing your detailed book blueprint as you learn to brainstorm your topic and turn your thoughts into a well-structured outline for your book
Masterclass #3: Book Blueprint (Part 2) - Topic Detailing [May 15, 2023]
Our third masterclass builds off the big-picture brainstorming process covered in masterclass #2 as we flesh out the content detail needed to banish writer's block
BONUS Workshop: Getting It Written [May 22, 2023]
This bonus workshop provides you with the clear path forward you need to put your Entrepreneur to Author book strategy in motion and get your book written in anywhere from 7 days (yes, it's been done!) to 3 months
Here's what you get
when you enroll during this limited time period:
All three E2A masterclasses + bonus writing workshop
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Entrepreneur to Author VIP bundle
Multi-format editions of the global bestselling book Entrepreneur to Author: 5 Steps to Writing and Publishing a Nonfiction Book That Builds Authority and Grows Your Business, including:
- Print edition
- eBook/digital edition
- Audiobook edition
60-Page Companion Workbook + bonus templates and worksheets
The 60-page Entrepreneur to Author companion workbook with activities, templates, and worksheets covering all 5 pillars of the E2A STEPS method + new and updated templates and worksheets specific to the program masterclasses.
1-to-1 Feedback and Planning Session
Every participant has the opportunity to book in a 1-on-1 consultation with Scott to discuss your book strategy and get feedback on your writing plan.
Note: This is a limited time offer and may not be available in future challenges!
Membership to E2A Select Private Group
12-month membership to Entrepreneur to Author Select, a private Facebook group of likeminded entrepreneurs at various stages of the entrepreneur-to-author journey.
(a $947 value)
PLUS!
These Bonus Guides to Help You Traverse the Rest of your Entrepreneur-to-Author Journey More Quickly and Smoothly!
Manuscript Template (Microsoft Word) + Preparation Guide
Why start writing from scratch? Instead, work from our proven manuscript template that has been customized with useful Styles and guidance notes so you can focus on writing. You'll also get a manuscript preparation guide and companion video that explains why its set up the way it is.
Book Marketing Strategy Guide
It's never too early to start thinking about how you'll market your book (and yourself as its author). Our Book Marketing Strategy Guide is a practical guide to setting up your author platform and laying the foundation for a successful book launch.
"Editing...What to Expect" Guide
Once your manuscript is complete, you'll work with professional editors who will refine it iteratively until it's publish-ready and the editorial reflects the high quality of your ideas and the work you do with your clients. But there are many type of editing and the terminology can be confusing. This guide demystifies the art of editing so you'll know what to expect.
(a $247 value)
That's a real-world value of $1,194.
But because I’m so excited to welcome you into the 21-Day Entrepreneur to Author Challenge, I’m giving you the opportunity to enroll TODAY for just…
21-Day Entrepreneur to Author Challenge
Standard
$497
Questions? Here's what others have wondered before joining...
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The answer to the question here will go here. This way, your visitors can easily pick the questions that matter to them, without being distracted by loads of text from the FAQ.
The answer to the question here will go here. This way, your visitors can easily pick the questions that matter to them, without being distracted by loads of text from the FAQ.
21-Day Entrepreneur to Author Challenge
Standard
$497
Here's why I'm PERSONALLY leading this challenge
I know a good amount about alot of things. But there's one area where I have a super power...
I'm a decent writer, but not a professional one. I know great design when I see it...in fact, I trained as a graphic designer, but that was decades ago. But where I can go deep...where I have real knowledge, experience, and expertise, is strategy.
I've spent the past 25 years in business, including as head of strategy for a $2 billion/year revenue media company and as a project lead for one of the world's leading management consulting firms, Boston Consulting Group.
I know strategy.
And having now worked with so many first-time authors from around the globe, it's clear to me that there's a missing link between business strategy and publishing. And for entrepreneurs writing their book to support their business, that missing link can be disasterous.
It's my personal mission to help first-time author make that strategic link between their book and their business so their book delivers on their business goals and provides a positive and growing return on their investment of time and money.
And THAT is why I'm personally leading this 21-day challenge. It's that important to me that you learn how to connect your book to your business and I KNOW I can help you do that.
My very best,
Scott
