ROI. Return on investment. Is it just a mythic and elusive goal for the ...
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- Author: Scott A. MacMillan
As an entrepreneur, you write your book for a reason: to build your authority ...
After the writing and publishing is done, next comes promotion. How will you let ...
The internet changed the game when it comes to book distribution. The narrow channels ...
Who doesn’t love the feel and look of a fresh, crisp hardcover book. It’s ...
Readers go through a series of micro-decisions as they decide whether to buy and ...