Hosted by: Scott A. MacMillan
The Entrepreneur to Author Podcast with Scott A. MacMillan
The podcast that brings you practical publishing strategies for building authority and growing your business.
Additional Episodes of Entrepreneur to Author
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan explores importance of using the right hook in nonfiction writing. A hook ...
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Charlotte Blair, the Founding Partner of The Strength Partners, an ...
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses an important sub-set of intellectual property and thought leadership: Frameworks. The ...
In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan sits down with Sandeep Chennakeshu, technologist, business builder, and author of "Your ...
Having a pitch document crystallizes your vision and prepares you to articulate your book's value to other stakeholders in your author journey. In today's digital ...
The thought leadership book may just be the holy grail of nonfiction authorship. But for many it can be a struggle to turn knowledge and ...
As entrepreneurs, it’s easy to want to do it all, however as your business grows, delegating some of the work is just what you might ...
After your cover and title, the back cover content (or online description) is almost always the very next thing your reader will experience as they ...
Athletes put a lot of work into physically training for an event. Leaders put a lot of thought and experience into making sure their organization ...
When running a business, we often reach out to trusted colleagues, mentors and even friends for advice. However, there is something to be said about ...
If you were to Google how long a non-fiction book should be, you’d get an array of conflicting answers. Why? Because – it depends.In this ...
Writing a book is an incredible feat and doing it while running a business is a whole different ballgame. As an entrepreneur, your time is ...
As entrepreneurs, it’s tempting to invest all profits back into our business. But that’s a risky proposition. When it comes to investing, diversification is your ...
Passion and expertise help you write a book, however, when it comes to the final product, you need some fresh (and expert) eyes on your ...
If you’ve chosen the entrepreneurial path, you know that scaling your business can be a chaotic and overwhelming experience.In this episode of The Entrepreneur to ...
As often as we say, never judge a book by its cover, it remains true that cover design can make a difference in whether someone ...
Publishing and distributing a book can be quite expensive, but that doesn’t necessarily mean you have to foot the bill yourself. In this episode of ...
Every entrepreneur dreams of being a person of influence – THE go to person in their field. Our guest today has created a formula to ...
Online conversations with prospective clients all too often feels salesy…or worse, cringy. Even when we have the best of intentions, connecting to your soul-mate clients ...
Trying to run a business without effective systems and structure is a disaster waiting to happen. Having a plan, procedures and team accountabilities helps projects ...
Computers and apps have been making our lives easier for decades, and while I don’t think we can fear a threat of a robot takeover, ...
Many entrepreneurs dream of taking the stage, sharing their message with audiences as a public speaker. And a book not only acts as a brilliant ...
There are many paths to entrepreneurship. While that path looks different for everyone, the ‘right path’ is typically at the intersection between what the market ...
There are many paths to entrepreneurship. While that path looks different for everyone, the ‘right path’ is typically at the intersection between what the market ...
There is something special about holding a physical book. With the advancement of the internet and technology, an author can get their book into the ...
Too often, what stops an otherwise confident entrepreneur from even penning, let alone publishing, their expertise-based, nonfiction book, is the momentous task of decoding and ...
So many entrepreneurs say they’d like to write a book. It’s now easier to publish one than ever before, and yet very few actually take ...
E2A 039: Data Science and Sustainability – Writing on Complex Topics with Alessia Falsarone E2A 039: Data Science and Sustainability – Writing on Complex Topics ...
One of the best ways to learn is to observe others who’ve gone before to understand how they approached the task that you’re about to ...
As a leadership coach specializing in the transition to senior leadership and executive roles, Ian Lees knew he needed to find a way to position ...
Brand archetypes are a great way to align your book design with your overall personal and business brand.In this episode of The Entrepreneur to Author ...
The world of digital marketing can often be a tricky web of endless platforms and algorithms. It can sometimes feel like a bit of a ...
We can learn a great deal about writing by examining how others have structured their books. By being a student of those who’ve written popular, ...
Health care is moving toward a value-based model where metrics and incentives focus on patient outcomes rather than simply delivery of services. There’s much that ...
Readers are a funny lot.They like novelty, but they’re comforted by familiarity.As an author, it’s important that you share new ideas, innovative perspectives, and effective ...
Readers are a funny lot.They like novelty, but they’re comforted by familiarity.As an author, it’s important that you share new ideas, innovative perspectives, and effective ...
Many 9-to-5’ers have a dream. A dream of quitting the rat-race…building their own empire…charting their own course. Is it a pipe dream? Of course not! ...
Many 9-to-5’ers have a dream. A dream of quitting the rat-race…building their own empire…charting their own course.Is it a pipe dream?Of course not!In this episode ...
Gone are the days of huge advances for extravagant book tours, private jets, billboards and TV spots and for most authors. Did they really ever ...
You can have all the tools, tips and strategies and even have a plan but for some people, writing a book still just seems too ...
Most service-based business owners get the importance of building credibility and how a book can really help. But what if you sell a physical product? ...
Most service-based business owners get the importance of building credibility and how a book can really help. But what if you sell a physical product? ...
Writing a book and running a marathon have a lot in common. You need a plan. You need dedication, days of hard work, and the ...
Relationships. They can make a good business great. But bad relationships make everything more difficult. Why do some relationships feel easy while others seem so ...
Have you ever logged into LinkedIn and found sleazy sales messages in your inbox? Have you ever logged into LinkedIn and NOT found sleazy sales ...
A book…well-conceived and well-executed can serve as a master content asset that delivers results well beyond its initial publication.Done well, you’ll have nailed your message, ...
He’s a fitness trainer. A good one. But when the COVID-19 pandemic hit, he realized he needed to do something different from all the other ...
Some suggest great ideas are like shooting stars, gone in a flash. That is unless you write them down. But then what? How does that ...
ROI. Return on investment. Is it just a mythic and elusive goal for the entrepreneur-turned-author? Unless you’re writing only for the love of it or ...
As an entrepreneur, you write your book for a reason: to build your authority and grow your business. ‘Business growth’ may mean different things to ...
After the writing and publishing is done, next comes promotion. How will you let the world know about your newly minted book?In this episode of ...
The internet changed the game when it comes to book distribution.The narrow channels that were once the norm have now expanded allowing first-time authors access ...
Who doesn’t love the feel and look of a fresh, crisp hardcover book. It’s impressive. It has gravitas. But, that hardcover or even your paperback ...
Readers go through a series of micro-decisions as they decide whether to buy and read your book. This is called the Book Consideration Funnel and ...
With your manuscript locked, it’s time to get it published.This is certainly one of the most important final furlongs in this journey called authorship.But how ...
Your manuscript is written, and now a second pair of eyes is vital. Especially when those eyes are looking through the lens of a professional ...
You’ve written your manuscript. It’s full of interesting ideas, novel concepts, and great stories and anecdotes. You’re pretty proud of it…and of yourself. But you ...
We have the first draft of your new book! Yes, it’s rough around the edges…but you’ve got a solid foundation. In this episode of The ...
It’s time for your thoughts, your creativity, and yes…your fingers…to come alive! In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan ...
Writer’s block is real. And so is wasted time writing content that ends up cut during editing. But can all this be avoided?With a clear, ...
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