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E2A 055: Writing a Book While Running a Business 

 May 23, 2023

By  Scott A. MacMillan

Writing a book is an incredible feat and doing it while running a business is a whole different ballgame. As an entrepreneur, your time is already limited, and the demands of your business can often take over your life. But writing a book can be a game-changing move that can bring you immense personal and professional benefits.

In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan discusses the challenges and rewards of writing a book while running a company, and share tips and strategies to help you get started.

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Episode Transcript

Please note: The transcript is produced by a third-party company from an audio recording and may include transcription errors.

Scott MacMillan:

You're listening to the Entrepreneur to Author podcast.

Announcer:

Welcome to the Entrepreneur to Author podcast, the podcast that brings you practical strategies for building authority and growing your business. And now, here's your host, Scott MacMillan.

Scott MacMillan:

Writing a book is an incredible feat, but doing it while running a business is a whole different ball game.

As an entrepreneur, your time is already limited, and the demands of your business can often take over your life, but writing a book can be a game-changing move that can bring you immense personal and professional benefits and rewards of writing a book while running a company, and share tips and strategies to help you get started.

But first, let's talk about why you should even consider writing a book while running your company. Here are a few benefits.

1. You'll establish yourself as an expert in your field. By writing a book, you're sharing your expertise and insights with others. This can help you build credibility and authority in your field and establish you as a thought leader.

2. You'll reach a wider audience. Your book can be a valuable marketing tool for your business, and it can help you connect with other customers and clients.

3. You'll grow personally and professionally. You see, writing a book can be a challenging and transformative personal growth experience. The process of writing a book can help you to clarify your thoughts and ideas. and can also help you develop your writing skills.

4. It can become a legacy project. By writing a book, you're creating a lasting legacy that can inspire and impact others for years to come.

But let's be honest. Writing a book, even when you're not running a company, is not an easy task. Even more so when you've got a business to attend to. You might struggle to find time. As an entrepreneur, your time is already limited, and finding time to write a book can be a significant challenge.

Balancing priorities can be a challenge too. Running a company is a full-time job, and adding to that the task of writing a book can be overwhelming. Because balancing the demands of your business with the demands of writing a book can be tough.

What about staying motivated? Writing a book is a long and sometimes grueling process. and it's easy to lose motivation along the way. And of course, there's managing your mindset, too. After all, writing a book can be an emotional rollercoaster, and it's important to stay positive and resilient in the face of setbacks and challenges.

So how do you overcome these challenges, and successfully write a book all while running a company? Well, here are some of my best tips and strategies.

Set a clear purpose and message for your book. Before you even start writing, make sure you're clear on your purpose and message of your book. Having clear direction will help you stay focused and motivated. Clear the decks and prioritize your time.

Carve out dedicated time for writing and prioritize it as you would any other important task. or cutting back on other activities to make time for writing. Create a writing routine. Establish a regular writing routine, and stick to it. Whether it's early in the morning, late at night, or on the weekends, find time that works for you, and make writing a regular part of your routine.

Eliminate distractions. Turn off your phone, close your email, and find a quiet space where you can focus on writing. Eliminating distractions will help you stay focused and productive.

Break it down into manageable tasks. Writing a book can be overwhelming, but breaking it down into smaller, manageable tasks can make it feel more achievable. So set achievable goals and deadlines for yourself, and don't forget to celebrate each milestone along the way.

Get organized. Before you start writing, create a detailed outline, or what I call a book blueprint for your book. This will help you stay focused and on track, and it will make the writing process much more efficient.

Find inspiration from other authors and entrepreneurs. Reading books and articles by other successful authors and entrepreneurs can help you stay motivated and inspired, and it can also give you new ideas and perspectives to incorporate into your own writing.

Take care of yourself. I'm sort of tired of the term self-care, but that doesn't make the principle any less important. Writing a book can be stressful, so it's important to take care of yourself. Make sure you're getting enough sleep, that you're eating well, that you're exercising regularly. Taking care of your physical and mental health will help you stay focused and motivated throughout the writing process.

Hire a coach, or join a writing group. It's very helpful to get feedback on your writing. This can be achieved by joining a writing group to connect with other writers who are going through the same process. You can also hire a writing coach to get personalized feedback and guidance on your writing, which often also comes with a built-in community of other writers.

And finally, don't give up. is a challenging and often frustrating process, but it's also incredibly rewarding. Stay committed to your goal, and don't let setbacks or obstacles discourage you.

Remember why you started writing in the first place, and keep pushing forward. Ultimately, writing a book while running a company is a challenging but rewarding experience that can bring you personal and professional growth. It can help you establish yourself as an expert in your field, reach a wider audience, and leave a lasting legacy.

If you're an entrepreneur considering writing a book while running a company, know that it is possible. By being clear on your purpose, prioritizing your time, finding the right support system, and staying focused and motivated, you can successfully write a book, all while growing your business at the same time.

Thanks for listening to this episode. If you enjoyed it, please leave us a 5-star review and don't forget to subscribe.

Remember, now is the time. Time to write, time to publish, and time to grow. I'm Scott McMillan. Until next time.


Scott A. MacMillan


Scott A. MacMillan is a speaker, international best-selling author, entrepreneur, and the President and Executive Publisher at Grammar Factory Publishing. He and his team help expert entrepreneurs write and publish books that build their authority and grow their business.

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