In this episode of The Entrepreneur to Author Podcast, your host Scott MacMillan speaks with Kath Walters, a professional business writer, multi-book author, and founder of the Brain to Book in 90 Days program.
Kath shares her insights on writing and publishing books for entrepreneurs, discusses her transition from writing to book coaching and the types of people she works with. While highlighting the importance of working with a book coach and how one can help in the writing process, she explains the benefits of writing a book for entrepreneurs and who should consider writing one.
Since every good book begins with an idea, Kath also provides tips on developing an idea by sharing her approach to guiding authors from idea to manuscript.
As a professional business writer, Kath Walters has written something like 1.3 million words over the past 25 years. As a business journalist, her writing reached 40,000 readers a week for 14 years. Her byline is familiar to readers of the Australian Financial Review, Smart Company, BRW, Business Spectator, Women’s Agenda, ANZ Bluenotes and Company Director.
What that means to you is that she knows readers. She knows what they want. She knows what they expect. And she has been giving them what they want and expect for more than two decades.
Now, Kath guides smart, accomplished businesspeople through a momentous transition. They are experienced, thoughtful practitioners. They have an idea that is like a mental itch that must be scratched. Getting that idea out of their heads and into a book takes them to the next level in their business. They become sought-after authorities with the book to prove it.
Freebie: Has your book got legs? A mini diagnostic tinyurl.com/2v4jt7j3
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Please note: The transcript is produced by a third-party company from an audio recording and may include transcription errors.
You're listening to the Entrepreneur to Author podcast.
Welcome to the Entrepreneur to Author podcast, the podcast that brings you practical strategies for building authority and growing your business. And now, here's your host, Scott MacMillan.
FULL TRANSCRIPT COMING SOON...