E2A 098 Unpacking The Briefcase Effect: Vinisha Rathod’s Guide to Authentic Personal Branding 

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Episode Transcript

Please note: The transcript is produced by a third-party company from an audio recording and may include transcription errors.

Scott MacMillan

You're listening to the Entrepreneur to Author podcast. 

Announcer

Welcome to the Entrepreneur to Author podcast, the podcast that brings you practical strategies for building authority and growing your business. And now, here's your host, Scott MacMillan.

Scott:

My guest today is Vinisha Rathod. Vinisha is the founder and managing director of P3 Studio, specializing in helping businesses scale through people, partnerships, and purpose. She's also the author of The Briefcase Effect.

Your personal brand action plan for the curious and courageous. Vinisha, welcome. Thank you so much for joining us on the show.

Vinisha Rathod:

Thank you so much for having me, Scott.

Scott:

Look, I gave our listeners a quick introduction, but I'd love for them to hear it directly from you. Could you share a little bit about your background and the work that you do?

Vinisha:

Yeah, so I always, when I do these things, I always start with what I'm good at, what I do and why, which kind of gives you the holistic view and then also goes into a bit of the book. So I always start with, I build relationships and trust really quickly. So from the age of 15, I started working at a surf store in Australia called City Beach.

And straight away, I was put on the floor. For seven years, they never trained me on counter, which is all the cool kids were. And from then, I didn't even know that customer service was a thing.

Yeah, so they never trained me on the counter because they said I was too good on the floor. I didn't even know what that meant, but I just chatted to people a lot. So much so that I actually built a relationship with two girls, and I ended up being a bridesmaid for one of them.

So, you know, just from working in the jewelry section. So I built trust and connection quite quickly across all different groups. So from super senior to the most junior person, to animals, to kids.

And then the other thing I have is that I'm a very commercial mind. I can grow a business. But I understand how much human behavior gets in the way of decision making.

So what I do is I build great places to work. So for smaller stage businesses, that's that real alignment piece, like where's the business going? You know, if you're going to renovate your house to live in it versus to sell it, you make different decisions, exactly the same with the business.

And so really getting clear on where you're going in the direction and seeing if everyone's aligned. And as the business grows, I get into the complexity of all the human nature stuff. So high performing teams, high performing culture, org design, right people, right roles, and change management.

And the reason I do that is that the smartest companies, they hire the best over bias. So that reduces the wealth and equality gap because A players can truly come from anywhere. And the truth is that A players love working with other A players.

They don't like to bog down in it. So that reduces the wealth and equality gap, which I really care about. And that also reduces domestic violence, which is one of the reasons that people leave relationships or don't leave, you know, these scary homes is because they don't have an access to finance and don't have access to community.

And these are both very personal things for me. Like I wouldn't have been able to leave my ex. It would have been a lot harder if I didn't have a career and I would have never had a career if people didn't see my potential.

So people always saw something in me that I didn't see in myself. So two pivotal moments was when I was an executive assistant. So I used to work for CEO on boards.

And one of them at a large global company is like, what do you do consulting? And I was like, what is that? And then I got into the people culture consulting space.

And the other one was when I was trying to get into tech. I saw a tech recruitment company and I said, why don't you help me find a job? Because I wanted to stay in that people culture industry, but I wanted to like that kind of art.

But I wanted to go into a new industry. And so they said, yeah, why don't you join us? And I was like, OK.

And they're like, do us a pitch deck from C to D. For anyone listening that's not in the tech world, they are not clients, like I thought. These are different funding rounds for different stage of businesses. So I created something in a couple of days. And they said, how did you do this? And my job is to get a lot of information and to make it useful.

And yeah, and so that's how I kind of got into this space and then kind of got into the briefcase effect. Because when I started working for this tech recruitment company, all I kept seeing is I didn't do any recruitment myself, but obviously a lot of people are asking in the more creative tech space. What's your passion?

What's your passion? I came from corporate. No one asking about passion, just worried about living.

And then I said, you know, instead of making all your decisions passion led, what's the mastery you want to pursue? And mastery is a discipline in the art, because what I find is passion can be quite fleeting. It can also lead to a lot of burnout.

And also people don't ask for as much money because they're like, oh, never work a day in your life if you love what you do, which I think is incredibly toxic. You need money to live. And then there's a lot of people who leverage that off you.

So I started coming out with these conversations of, OK, well, instead of just going, what's your passion? What's your mastery? What's your discipline and your craft that you want to do?

And then I started having a lot of these conversations across the board. So I would start with this frame of what are you good at? Exactly what I shared with you.

What are you good at? What do you do and what drives you? So you get really clear on what you say yes to and no to.

So obviously anything associated with domestic violence, reduction of wealth and equality gap. These are all things that I stand for. That's my fuel and fire.

There's no money in that. Let's be realistic. But there is the commercial benefit, because I know how much human behavior screws up everything in a business.

And I'm very good at navigating that. And that's the craft I learned in my corporate world that I know has a commercial benefit to this world. So I'm really clear on that.

And then I tripled down on my skill set. And then people were like, oh, can you help me do that for me? And then I started my own business last year.

Oh, and I also had a briefcase, but you could ask me about the briefcase after. And I started this up and then Leticia said, I saw the impact of these personal branding sessions you did with someone like you would sit with someone for three, four hours, pull them apart, do these sessions. She's like, you have to write about it.

I was like, yeah, right. How hard is writing a book? Oh, my God.

Anyway, I'll let you go to your next question. But that was a very long winded answer to your question.

Scott:

No, that was an excellent, excellent introduction to you and how everything that you're doing kind of fits together nicely. And I think that's a theme that we're going to come back to as we talk about the book. And so with respect to the book, let's start with the title.

You talked about it a little bit. The briefcase effect. What does what does it represent?

Both the the metaphor when it comes to personal branding. And where did it come from?

Vinisha:

Yeah, so let's say I pitched it two days ago when someone's like, OK, for anyone, I don't know if they're going to be seeing this visually, but this is the book here and the poor team of what I put them through to try and get this title.

Scott:

And we'll put a link in the show notes so that those of you who are listening can link to it and and see the cover we're talking about.

Vinisha:

Yeah. And my nails match. You can see all that on the visuals.

They do. It's on purpose. So the briefcase effect, if I tell if I pitch to someone the other day what it was, I said the briefcase effect is an absolute magnet for opportunities and being around a players and a detractor to those who harm and hinder you.

So I was going to say detractor for D heads, but my mom is making me not swear as much. So I tried to use other language. But, you know, there's people that are just, you know, B and C subpar people who have not worked on their stuff and think they have to harm and hurt others to get ahead in the world.

I mean, that's all programming. And I think, you know, integrity and fun and, you know, really, really curating an environment that's no longer toxic for you. So you can be the best version of yourself is the briefcase effect.

It's a feeling of being around someone. It's like growing the best version of yourself on your sleeve. But how do you curate that?

And so that's the preface of the book is I call it a magnet and a detractor. And people like, I mean, how do I detract these people and how do I attract? And I was like, I live it like I thought I was crazy, but I live it.

And the briefcase where that came from. So when I started in this new tech role, I had a lot of things happen to me personally, personally and professionally. And so when I started, I was said to mom, like, I need a new laptop cover.

And I was on the bus and I saw a man with a briefcase. And half a liter of milk. And I was like, hmm, mom, I need a briefcase because it reminds me of dad.

So my father passed away 15 years ago from cancer. He was 50 when he passed and he never saw me work full time. So he passed away the year that I finished my university and I was going to go down the marketing path and had opportunity in that company I worked with for seven years said, I know your people.

I should be doing some marketing. And I had opportunity. But, you know, someone needs to run the house when you're watching someone you love passing away in front of you.

So he passed away within four months, probably one of the hardest things I've ever been through. And from there, I just really missed him. He's always been a really cool part of who I am.

And he comes through the book. And when I started in tech, we grew up with a lot of sci fi. So we didn't really have that much, but we definitely watched a lot of TV and science fiction, and he loved that world.

And so he goes. So when I started working in tech, oh, my God, this reminds me so much of dad. And the briefcase was like him with me because he's never saw me work.

So I started speaking a lot of stuff. People were more engaged with me because I started taking this briefcase. It was my handbag.

So I was like, I feel like my dad's spirits with me. And it took ages to find a bag because there's no one does hard briefcases anymore. And I was like with mom, I was like, oh, man, I'm over it.

I can't find the hard briefcase. I don't want the soft ones. And then we went to a store and I was like, there it is.

And I said to the girls, I'm not leaving until you do the coding thing because that I cannot figure that out. So it's dad's birthday. Now everyone knows because they'll figure out the code and they'll figure it out.

Anyway, I probably spent the whole time. And yeah, and then I had four or four of the girls trying to figure out the code because it wasn't bad briefcases anymore. And I was like, OK, great.

And then I bought the briefcase and I took it with me to work. So I worked in tech in a very small tech recruitment company. Obviously, they were like, she's weird, but OK, we'll take it.

That's my handbag. And then it became I started taking it with me. So we networking events because I didn't know the tech world.

Right. I knew about my craft, but I didn't know about this industry. And everyone loved it.

They were like, what? There's a briefcase. What's inside the briefcase?

And I was like, oh, man, I can't keep telling the dead dad story. It's very sad, especially when you meet someone for the first time. So I was like, oh, there's a venture capital money.

So that's the equivalent of banking for startups. So it's a lot more risky than the traditional banking models. So venture capital money.

And the briefcase looks like it represents money anyway. Right. Thoughts and prayers.

So that is from an old prime minister, just in a joke, tag and cheek way. And then secrets to scaling your business. So it became a business development tool accidentally.

And people loved it. And then they said one of my friends put stickers on it. So one side of the stickers, the other doesn't.

And it became this huge thing unexpectedly. And it was the integration of the old and the new. But it was because it was my father's spirit.

So I just felt like he was being welcomed in the community. And I think we all have our own version of the briefcase that we've got to find that best version of ourself come out. And it's welcomed in.

And you could still be very commercial, but you can also have fun in the meantime. And it's been and it's so been welcomed by all different age groups. And I've had a lot of people smile.

It's like my father used to have one or someone I used to know have one. And traditionally, it's really been held by men. So for people listening, I'm a small brown girl.

Like that's not a normal person that holds a briefcase. And so and then from there, like the people who can't really see what I look like, I have really cool nails. I wear really funky jewelry of a crazy personality.

So before I know it, I was being known as the startup fairy. And then from there, I started my own business last year. And I just thought no one would care.

But people already knew who I was. So I started building all this presence. But I was doing it for another reason.

I think the theme of what I'm saying is that I always did things for something else. It wasn't the intention. So I look cool.

Like I only started posting online in when I started working in this tech recruitment company because they do a tech salary guide. And I was the partnerships kind of person and recruiting companies to give the data. So I started posting about it because it aligned to my values of gender equality and gender pay gap because I know what it felt like to not get paid properly.

I didn't have any benchmark and how much that impacted me socially. And so I always had a really value that we should all know this information. And that's how I started building my online presence.

So it's I think it's really been a very accidental. And now I think I'm a bit more intentional with it. But I want everyone to find that version of their briefcase.

Scott:

Cool, because the briefcase for you has become iconic and the briefcase is associated with you and it's become part of your personal brand. And in the book, you talk about how important it is to take intentional control of your professional narrative. Why why is personal branding so important specifically right now in this fast changing world of work?

Vinisha:

Yeah, so I think personal branding has always been important, but the people who are able to harness it were very limited. People who only had the access to global channels and now everyone can. So I think we've always seen since the dawn of time endorsements through celebrities endorsing products like that's their brand.

We like that celebrity. If that celebrity is associated with that perfume or that item or, you know, back in the day of cigarettes from James Bond times, right? Like, oh, they're so cool because James Bond is so cool.

So smoking a cigarette must be cool. And I look at that like, ooh. But we used his leverage like we used his presence and what he stood for to then be able to endorse something.

Right. And that influenced people. We've always been doing that.

The difference now is that with social media, we have now democratized the platforms and now people are wanting to engage with the people they buy from. They want to have a connection with the brand. I mean, we're seeing and I in the book, I just do a very brief snapshot of like Richard Branson.

We even look at Rihanna. We look at all these other Kim Kardashian. Like they have a person like these people have a presence and then they're like, wow, how can we capitalize on that to make money?

Because that's what all these people are doing. Right. And now we're living in a time where people want to know you.

They want to know, can they trust you? Who is running our company? Who cares about us?

What's their values from? And it actually can give you a head start. So I actually wrote in an article that your online presence should be considered as your 24-7 resume.

So how can you be accessible even when you're asleep? How can you show your thought leadership even when you're not there? And I think in a world for a lot of BS and you're trying to sift through who should I partner with, who should I connect with?

If you have some kind of presence, it will get you ahead. It's not absolutely essential, but I'm thinking if you want to get ahead in your career. I mean, the whole way that I was able to even build to get where I am was completely leveraging this accidentally.

And I wish I knew this when I had the 50 million breakdowns of figuring out what to do with my life and time, because I wrote this because this is the book I wish I always had. I think that's a very common theme, isn't it? People always write stuff that they wish they had.

And the number of breakdowns I've had in my lifetime, because they're like, oh, you don't know what you're doing with your life. And I was like, who knows what they're doing with their life? Like, this is a very deep question.

Like, find your purpose. Find it. This is like, oh, my God, this is odd.

I'm 17 or I'm in London now and I'm just busy enjoying a country and running pub crawls and working at places like I. I don't know what to do with my life and time. And and so I think it's just this kind of framework to help people navigate it and then integrate it with their lives.

And I think nowadays we're seeking that if we want to work with someone, we want to get to know them. If they have a stronger presence consistently, it will get you ahead.

Scott:

Shifting gears a little bit. What was the process of writing like for you? You talked about it a little bit.

You know, this really isn't just a book of ideas, right? It's also a practical action plan for people. So how did you approach making it both inspirational and useful at the same time?

Vinisha:

Ignorance. No, I'm joking. Keep that in, please.

No, I so when I do my personal branding one to one sessions, I would sit down with someone for about three hours and I will pull them apart with a series of questions because I because people ask me, how do you do it so well? Like, how do you get that? Actually, I don't know how, but I've done a lot of soul searching since I was six.

So forcefully, but it worked out well. And, you know, for anyone listening, as I read the book in the book, I talk that I was right. He was certified at the age of six because dad was on this mission to find the meaning of life since we were very young and so incredibly reflective from a very young age.

But I know not everyone is given those tools. They find that out later. And so I would sit with some for three hours.

We do a lot of like self-discovery and digging. If you want a question to really find out what's important to someone, ask them what someone's biggest compliment and what's their biggest insult. You will learn a lot about someone and their drivers, because usually if they're really insulted by something, they're trying to counteract that that drives them.

So I would do a series of questions of that. Then I would get really clear on that pitch. What are you good at?

What do you do? What drives you? Then I would go, OK, extend that to what are your value systems?

How do you like to network? So for me, example, the networking, I value depth of connection. So the way I network is I'm an extrovert that networks like an introvert.

So I will go into a room and I will talk to maybe one or two people for an hour, 45 minutes, two hours. I want to know your soul. Like I want to know what runs you.

So I my style of how I build community networks is I bid for connection. First, not transaction. I need to know if I can trust you because my value system is respect, integrity, trust.

And I can't get that from a two minute interaction. Right. That's just not the way.

And depth is so ingrained in me that I will even build a partnership with the person who's renovating my kitchen like I and like my mortgage broker has come to my kitchen party that I had at my house. My finance guy, mortgage broker. So I have curated partnerships incredibly intentionally because I do not want to have D heads around in my life.

I'm trying not to swear in front of you. So I curate it. Right.

Sorry, I've lost now track of the question. I'm very excited.

Scott:

Just yeah, just just about the you know, the writing process itself.

Vinisha:

Oh, yeah. So the writing process. Oh, my God.

Yeah. So then I did. So then I would do that with people.

Then I go, OK, what's your networking style? Well, how do you like to do your social media? But once you find the fire of why you do what you do, even the times to post cringeworthy or post or let yourself known, like everyone feels that angst in doing it.

Right. But generally, people want to see you do well or the right people around. You want to see you do well.

And there's so much more power in video and in voice because we voice is the second sense we pick up. So I really try and, you know, in the stomach, in the womb. So I really try to encourage people to come up with a, you know, holistic plan of how they do what they do.

And then I thought, you know what? I do this in 20 pages. I give that content to someone.

How hard is an extension of that to write a book? It was literally my thought process, right? I was like, because when Latisha, who for everyone listening, as the writer book of Light It and through Grammar Factory, she's the one that recommended me to you.

She said to me in December, V, I saw the impact of what you did for this session. When you find your fire and the reason that drives you. So for me, I want to live in a world where there's no gender pay gap and no sexual abuse at work.

So I can't change the world, but I can encourage people and to build better companies that are A players filled with A players. A players don't want to work with people who are abusive, like truly. They're too busy building and want to work in those environments.

But if you only give people an option of two places to work and they're both incredibly toxic, then the A players have nowhere to go. Right. You have to give A players somewhere to go to thrive, which then commercially will work out a lot better anyway.

So my mission is that my mission is so strong in getting rid of that and just creating a better, better place for the next generation, that even those moments where I feel cringy, I'll still do the thing. And that's the thing I push others when they're afraid to ask for the feedback. I do the thing I go, it's not about you.

It's the bigger thing than you. And so I thought when she's like, you know what you should. I said, I feel like I'm on the verge of something, but I just don't know what.

She's like, you got to write a book. It's very intuitive. I was like, this is in December.

But yeah, I guess I was writing a book. I'll just do something with this, this personal branding session thing I do. It's got nothing to do with people, culture, growth.

But it's kind of like what I do because I don't have a marketing background. Right. I mean, I studied at university, but I have a very people, culture, growth background.

And then the unique way that I unique way, it's not really that way. I look at the world and approach the world and how I've been able to curate my life post three years ago what I went through. And and then so I started we spoke in December when I was in hospital.

That's another story for another day. And we moved very quickly. And then I think I started writing mid-Jan and I put a deposit down with you guys to say, like, I will have by mid-Feb a manuscript.

Like, how hard is writing a book? It's so dumb, so hard. And so I think there was a lot of editing.

And you know how many podcasts I listen to about best practice for writing, like just to make sure that I was prepared. So whenever I do anything new, I upskill myself. Absolutely.

Even when I was looking for my kitchen renovation, I upskilled everything I need to ask and look for. And that's the same with the book. What do I need to have?

It's OK to have it's OK to look at your editor and be like, why did you cut something I was so drawn to? And I think even in the writing process, I built in public because I started by hand in the manuscript mid-Feb and then built in public in terms of the rest of the iterations and even the name. Right.

Like, remember, Scott, I was really adamant to call it personal branding. I was so adamant. And thank God, you know, Olivia came up with the with the briefcase effect.

And I had and I really asked in public many times, like on my socials, on my day to day interactions. My socials were private at the time. Now they're public.

But even on LinkedIn, I was like, come on, guys, like the briefcase effect, personal branding this because I wanted the person to feel at the airport. This is my this is the way I envisioned it. I was like, I want the person at the airport to hear all about personal branding, to then be like, oh, I'm so overhearing this.

Let me have a book that swears at it. But then my friend was like, but your whole thing is about personal branding. And I was like, yeah.

And then they go, do the briefcase effects. It's so you. And I was like, but it's just so me that I thought my audience would be like, I can't engage because it's I know the briefcase because of V.

But and to anyone else listening to it, it's like whatever. But then my mom was like, please don't swear. Like what I have to swear like that Mark Manson guy took the swearing.

And then the briefcase effect. When I looked up, my girlfriend actually Googled the briefcase effect. And it's actually the association of the briefcase aligns with capitalism, aligns with growth, aligns, which is the preface of everything that I've done.

And then you add the element that I wanted to feel that you are very empowered with this book, like you are having a one to one session with me and I could scale it. And this is something that I can give to women who have experienced domestic or men like anyone who's experienced domestic violence and in the rebuilding phase, which is to be able to get a job, to be able to make money, to be able to restart their life. Right.

And these are the tools to kind of get you there, to build you the confidence, to give you the words, to say, to get you across the line, to have the attitude of winners and to essentially become an A player is what I would say. The briefcase effect is about like, how do you process things? How do you think about things?

How do you curate your life? How do you figure that out? So it was it was quite a journey, but we did it very fast.

And I think the help of the public, even the sub line, like your personal brand action plan for the curious and the courageous. I think we went through 50 different iterations of what it could be, because I wanted the person to feel empowered. I got the other Scott, who's the my media guy involved as well.

A poor guy. I made him work as well. I made you all work really hard.

And I'm sorry, but I really I'm such a perfectionist. And I also have a lot of pride in what I do. And I really this book was about servitude.

So eventually, when everyone, even yet people haven't spoken to in many years, came out of the woodworks, like briefcase effects. And where did you come from? I know you.

OK, cool. Y'all into me making this book. So I think people are very invested in the journey.

So I think building in public was also very much for me because I was building so quickly. But the book was about servitude. It wasn't about my ego.

So I took my ego aside about F personal branding and called it the briefcase effect, because I just I was so worried to make it about me. But then how we did it, you know, by your team, which is incredible, was that the chapters are amplified. What are the chapters?

My gosh, you know, so back of my head, the briefcase effect chapters are very associated with the briefcase. So unpack your briefcase and what's inside your soul or spirit or whatever, whatever you carry, design it. So unpack, figure out what's inside.

It's very much about you design it. So what do you want to curate? What do you want to carry and hold onto your partnerships, your circle?

And what do you want to show your amplify? And so you're on a journey with me to do that for yourself with a whole bunch of anecdotes and stories. And it's meant to be really punchy and powerful.

So a lot of people who said that small business owners came up to me like, I can't believe how much you've been able to condense really heavy things into something that's really digestible and practical. And so much so like we're going to be creating cards for the book launches. We've actually now created decks of cards that are under and that are all the questions that are in this.

And we're going to do massive brand activations of like, do you want to be in the unpack corner, the design group, the this group, this group? And there'll be questions on there and to have fun. And, you know, even doing things like the friendship audit, you know, I'm really I didn't realize how curated I was in particular, I was on my circle around me.

This is such an influence of you. And three years ago, my life was so different to what it is now. And I think the circle I have around me has a massive impact on that.

And it's also kind of giving people permission that you don't need to stay in that toxicity, like get out.

Scott:

Well, no, and I think it's a real testament to the clarity of how how you do what you do with the people you work with, that you were able to go from idea to, you know, book launch in seven months. Right. Because that includes writing from from idea to to finish manuscript, plus, you know, five months of publishing.

So kudos to you. And, you know, the other thing I would say, I think the whole notion of building in public is a really important one. And a lot of people are hesitant to do that.

They don't want to let the cat out of the bag, so to speak, until, you know, everything is done and all the eyes are dotted, all the T's are crossed. But bringing your audience along with you is such a powerful thing for engaging them. Right.

And then you're not launching the book into a void. You're launching it into a community, an audience of people who are rooting for you. So I think that's really smart.

You know, it's evident that, you know, you've got a really engaged community who, you know, really wants you to succeed. It’s really quite wonderful.

Vinisha, where should listeners go to learn more about you, more about the book and the work that you do?

Vinisha:
Yeah, so, I have a website, you know, also fun things is like, my website is P3 Studio, let’s print that, ah, now it’s the briefcase effect. So, I feel like for anyone who’s like “should I write a book?”, I was like “man I don’t know what I’m doing half the time, I did my first email direct marketing like 2 days ago. People think you need to be so perfect but what I would say about building in public, before I share where you can find me, is, I built in public because this book was about servitude, it was not about my ego. So this book is to help others, it wasn’t to make me feel good about myself.

And as someone who has been in the service industry for such a long time, to be able to prioritize what is out of my head into an item that I can physically hold, like it’s so special, and to be able to give that to people, depending on the stages of their life. So to be able to give this to domestic violence shelters, to someone who is experiencing horrific divorces, to be able to give this to people who are going through very difficult stages of their life or they just want to progress. And to be able to share that, in a way that is to them, as the other Scott said “A book is your love letter to the world” and I really feel that with this. And you know, you can do, you can be successful and partner with the world commercially and still retain your humanity and I this is what I want to emphasize. There’s one group that’s not, definitely, and they do make a lot of money, they do well, but there’s a massive group that really wants you to do well and you can do well not compromising that.

So, can find me, I now have a public Instagram, V I N I I _ S H A R. I know, sorry, very complicated, it’s just my name with a lot of Is and Rs in it. And I’m on LinkedIn and I’m on thebriefcaseeffect.com…on LinkedIn you’ll see a briefcase and a fairy, so I do stick to it…

Isn’t this crazy?  Like I literally live a life where I carry a briefcase and I get to speak at stuff and get to do work stuff and I get invited to a lot of things, people want me around, like I just never thought in my life I would be here. It’s just shows, it’s crazy, but that it’s possible. So that’s my big thing that I want to share with everyone, is that you can curate that, and have substance. Like the briefcase is representative, there’s substance in the briefcase, it’s not just something to look at, it is hard work to get to where I am now, it’s continual hard work.

Scott:
Wonderful, well said. We’ll put all those links in the show notes, so if somebody gets confused by all those Is, you can just click, it will be very very easy.
Vinisha, thank you again for being here and for sharing with such clarity and heart. It’s been a real pleasure speaking with you and I know that our listeners will take away practical inspiration to show up more boldly, and authentically in their own work.

Vinisha:
And thanks you to the team for putting up with me. I know like, I put you all through a lot to get to where I am, so I really appreciate your partnership in my one million questions to get to where I am today, so thank you to all of you for your patience with me.

Scott:
Aww, that’s what we do, that’s why we’re here.

As we wrap up this episode of Entrepreneur to Author, remember this, now is the time, time to write, time to publish and time to grow.

I’m Scott MacMillan. Until next time.