The STEPS Three-Act Story Structure: Storytelling Content Planner
While logic lends credibility and teaches the nuts and bolts of your message, storytelling helps your reader identify with and care about what you have to say, making them all the more likely to internalize, remember, and act on what you’ve written.
Stories make people want to believe something in their heart. Then, the logic of descriptions, evidence, and interactivity give the reader’s left-brain permission to follow.
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