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Scott A. MacMillan Blog

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E2A 059: The Importance of Back Cover Content

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by  Scott A. MacMillan

After your cover and title, the back cover content (or online description) is almost always the very next thing your reader will experience as they traverse what we call the Book Consideration Funnel ...

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E2A 058: Creating brainy athletes, leaders and teams with Gaz Mills

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by  Scott A. MacMillan

Athletes put a lot of work into physically training for an event. Leaders put a lot of thought and experience into making sure their organization is successful. However, it's easy to forget that ...

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E2A 057: Trusting Your Intuition In Business With Laetitia Andrac

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by  Scott A. MacMillan

When running a business, we often reach out to trusted colleagues, mentors and even friends for advice. However, there is something to be said about looking inward rather than outward. Often our gut ...

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E2A 056: How Long Should a Nonfiction Book Be?

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by  Scott A. MacMillan

If you were to Google how long a non-fiction book should be, you’d get an array of conflicting answers. Why? Because – it depends. In this episode of The Entrepreneur to Author Podcast, ...

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E2A 055: Writing a Book While Running a Business

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by  Scott A. MacMillan

Writing a book is an incredible feat and doing it while running a business is a whole different ballgame. As an entrepreneur, your time is already limited, and the demands of your business ...

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E2A 109: Your Book’s Main Character Isn’t You — Marisa Solis and Elizabeth Dougherty on Writing for the Reader


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E2A 108 Owning Mid-Market BI in the AI Era: How Feliks Golenko Turned His Book into a Category Asset


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E2A 107 From Everything to Essential: The Focus Behind The Connect Effect with Kylie Paatsch


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E2A 106 Writing Mining for Value: Frameworks, Feedback, and a Two-Week First Draft


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E2A 105: AI-Supported Writing for Entrepreneurs: How Georgia Stormont Shaped Selling in the Paddock Without Losing Her Voice


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E2A 104 Writing Between Flights: Turning Quiet Moments into a Leadership Book with Wendy Walker


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