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Scott A. MacMillan Blog

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E2A 062: Creating A Book Pitch

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by  Scott A. MacMillan

Having a pitch document crystallizes your vision and prepares you to articulate your book's value to other stakeholders in your author journey. In today's digital age, word of mouth and personal connections are ...

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E2A 061: How to Write a Compelling Thought-Leadership Book

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by  Scott A. MacMillan

The thought leadership book may just be the holy grail of nonfiction authorship. But for many it can be a struggle to turn knowledge and expertise into thought leadership that is truly novel ...

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E2A 060: Chasing Personal Bests and Helping You Achieve Yours with Ania Z.

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by  Scott A. MacMillan

As entrepreneurs, it’s easy to want to do it all, however as your business grows, delegating some of the work is just what you might need to get everything done and scale to ...

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E2A 059: The Importance of Back Cover Content

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by  Scott A. MacMillan

After your cover and title, the back cover content (or online description) is almost always the very next thing your reader will experience as they traverse what we call the Book Consideration Funnel ...

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E2A 058: Creating brainy athletes, leaders and teams with Gaz Mills

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by  Scott A. MacMillan

Athletes put a lot of work into physically training for an event. Leaders put a lot of thought and experience into making sure their organization is successful. However, it's easy to forget that ...

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